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In this video, you will learn what UTM parameters are, how to get them, and where to find UTM parameters in Google Analytics 4. This includes both standard and custom reports (explorations)
UTM parameters in Google Analytics 4 are available as the following dimensions:
* Source, First user source, Session source
* Medium, First user medium, Session medium
* Campaign, First user campaign, Session campaign
* Manual term, Session manual term, First user manual term
* Manual ad content, Session manual ad content, First user manual ad content
* Source platform, Session source platform, First user source platform
* Creative format, Session creative format, First user creative format
* Marketing tactic, Session marketing tactic, First user marketing tactic
* Campaign ID, Session campaign ID, First user campaign ID
=== LINKS ===
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Google Analytics 4 course
https://www.analyticsmania.com/courses/google-analytics-4-course/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20utm%20parameters%20ga4%202022
Free e-book: Getting Started with Google Analytics 4
https://www.analyticsmania.com/p/getting-started-with-google-analytics-4/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20utm%20parameters%20ga4%202022
Documentation: Traffic-source dimensions, manual tagging, and auto-tagging
https://support.google.com/analytics/answer/11242870?hl=en
Campaign URL builder
https://ga-dev-tools.web.app/campaign-url-builder/
Video tutorial: Acquisition reports in Google Analytics 4
https://www.youtube.com/watch?v=ldSOshmM5s8
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