Adding hooks in a genesis child theme to sidebar or content areas (header or footer as well) using functions.php in child theme or using the genesis simple hooks plugin. Add text, images, scripts, videos, php, etc with a few simple clicks and maybe some code.

Links mentioned:
https://launchnovice.com/
https://genesistutorials.com/visual-hook-guide/
https://wordpress.org/plugins/genesis-simple-hooks/

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