Justin Jackson breaks down the latest podcast stats on which listening platforms lead the pack. Apple Podcasts and Spotify have traditionally held the top spots, but there’s reason to believe that YouTube is the top podcast app now.

00:00 Which podcast apps do listeners prefer?
00:23 Podcast app stats from Transistor.fm
01:26 Podcast app stats from Buzzsprout
02:04 Why is it important to know which podcast app is the most popular?
02:51 Google’s new bet on YouTube Music for podcasts
03:36 Is YouTube already the most popular way to consume podcasts?

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Links and sources:
Transistor’s list of popular podcasting apps – https://transistor.fm/global-stats/

Buzzsprout stats on popular podcast apps – https://www.buzzsprout.com/stats

Apple Podcast Subscriptions – https://podcasters.apple.com/878-subscriptions

Apple surpasses 2 billion active devices – https://www.theverge.com/2023/2/2/23583501/apple-iphone-ipad-active-2-billion-devices-q1-2023

Morning Consult Study – https://www.insiderintelligence.com/content/podcast-listeners-favorite-app-not-audio-platform

Cumulus Media and Signal Hill Study – https://www.westwoodone.com/blog/2023/06/05/is-youtube-eating-podcasts-cumulus-media-and-signal-hill-insights-podcast-download-spring-2023-report/

Coleman Insights Study – https://colemaninsights.com/coleman-insights-blog/should-i-be-podcasting-on-youtube

YouTube’s podcasting popularity surpassing Spotify and Apple – https://radioink.com/2023/08/27/youtubes-podcasting-popularity-surpassing-spotify-and-apple/

YouTube Active Users – https://www.demandsage.com/youtube-stats/

YouTube Music Users – https://blog.youtube/news-and-events/youtube-music-premium-80-million-lyor-cohen/

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