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Getting started
00:00 – What we’ll be covering
Optimizing email deliverability and open rates
00:57 – Laying the groundwork
06:23 – Understanding sender reputation
11:56 – Deliverability best practices
16:54 – Ethical list building

Quick Q&A
21:04 – Spam rate benchmarks
22:08 – Outlook deliverability issue
22:23 – beehiiv account optmization

Back to the content
22:57 – Frequency, timing, and metrics
26:35 – IP warming & dedicated IPs
29:23 – Deliverability red flags

Follow the playbook
33:34 – Playbook 1: Deliverability audit
35:04 – Playbook 2: Welcome new subscriber
36:39 – Playbook 3: IP warming process

Q&A
39:15 – Can one of my newsletters performance affect another
40:03 – Avoiding frequent DMARC emails
41:05 – Emails going to ‘promotions’ tab despite high open rate
42:18 – Deliverability benchmarks
44:23 – How to preview test emails for dark mode

Next Steps
46:46 – Join the hiiv
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