Google Analytics is an essential tool for tracking and analyzing website performance. When integrated with Google Tag Manager, it becomes even more powerful. To connect Google Analytics with Google Tag Manager, follow these simple steps. First, create a Google Analytics account and obtain the tracking ID.

Then, set up a new container in Google Tag Manager and add the tracking ID to the appropriate field. Next, create a new tag in Google Tag Manager and select /”Google Analytics/” as the tag type. Finally, publish the changes and your website will now be tracking data through Google Analytics. This streamlined process allows for a more efficient and accurate analysis of website traffic and behavior.

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