Although Google Analytics doesn’t cost you money every month, it’s definitely not free.

Google doesn’t give you access to their analytics software because they’re nice or altruistic. Giving you access to this service means that they have access to your visitors’ browsing data. And because they’re a profit-driven advertising company, if they aren’t charging you for their product, they’re monetizing your data.

This is why we created Fathom Analytics. Our tracker collects zero personal or personally identifiable information from website visitors. We charge for our product, so we don’t need to sell information or data. That means, with our analytics tracker installed, and Google Analytics removed, your website becomes an impenetrable fortress from Google and anyone else.

Source/citations: https://usefathom.com/google-analytics-alternative

#fathomanalytics #privacyfocused #googleanalytics

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